|Trust me. I'm a CFP!|
Mr. Moraif claims that he has a secret formula that allows him to tell his clients when to get in and when to get out of the stock market. Oh, and his 20 some-odd years as a CFP qualify him to make that call. Despite the fact that every academic study contradicts this method, it's a siren song to the unsophisticated. And, it has made Ken a fortune. Is it plausible? Not even close. Does he ever present any data to document the performance of this secret system? Of course not. But, the great unwashed, in search of return without risk (it doesn't exist) and lured by the promise of delicious chocolate chip cookies, keep heading to the seminars in droves.